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Brandeis University - FALL 2010 | ||
Section 1 | ||
 | The Southwest Airlines Way (Business Books) (1st Edition) by Jody Hoffer Gittell Paperback, 320 Pages, Published 2005 ISBN-10: 0-07-145827-1 / 0071458271 ISBN-13: 978-0-07-145827-6 / 9780071458276 This book offers management lessons from the world's most profitable airline. 'As a former Southwest insider, I often wondered why other organizations couldn't duplicate the business model. Anyone who wants to understand how it works should read this book' - Libby Sartain, Senior VP of Human Resourc | |