|
York College of Pennsylvania - York College of Pennsylvania - ALL - Fall 2010 | ||
Section 801 | ||
Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media (6th Edition) by Joseph R. Dominick, Fritz J. Messere, Barry L. Sherman Paperback, 368 Pages, Published 2007 ISBN-10: 0-07-313580-1 / 0073135801 ISBN-13: 978-0-07-313580-9 / 9780073135809 This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understa |