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York College of Pennsylvania - York College of Pennsylvania - ALL - Fall 2010 | ||
Section 101 | ||
 | Microtrends: The Small Forces Behind Tomorrow's Big Changes (1st Edition) by Mark J. Penn, E. Kinney Zalesne, Zalesne Penn Hardcover, 425 Pages, Published 2017 ISBN-10: 0-446-58096-1 / 0446580961 ISBN-13: 978-0-446-58096-0 / 9780446580960 "The ideas in his book will help you see the world in a new way." -Bill Clinton"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends."-Bill GatesIn 1982, readers discovered Megatrends.In 2000, The Tipping Point entered the lexicon | |