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York College of Pennsylvania - York College of Pennsylvania - ALL - Fall 2010

Textbooks for Course SPM 105

Section 101

      
Me 2.0: Build a Powerful Brand to Achieve Career Success ()
by Dan Schawbel
Paperback, 256 Pages, Published

ISBN-10: 1-4277-9820-6        / 1427798206

ISBN-13: 978-1-4277-9820-6 / 9781427798206

Me 2.0 is the handbook for surviving and thriving in the digital age. Highlights include: An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand. Expert insight into how blogs, podcasting, and social networks can position individuals to find careers ba


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