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Bradley University - FALL 2010 | ||
Section 01 | ||
 | Public Relations Cases and Readings: International Perspectives (3rd Edition) by Daniel Moss (Editor), Barbara Desanto (Editor), Danny Moss (Editor), Barabara Desanto Paperback, 288 Pages, Published 2001 ISBN-10: 0-415-23426-3 / 0415234263 ISBN-13: 978-0-415-23426-9 / 9780415234269 This unique collection of contemporary international public relations case studies gives readers in-depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing | |