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Bradley University - FALL 2010 | ||
Section 01 | ||
 | Communication Theories: Origins, Methods and Uses in the Mass Media (5th Edition) by Werner Joseph Severin, James W. Tankard Paperback, 432 Pages, Published 2000 ISBN-10: 0-8013-3335-0 / 0801333350 ISBN-13: 978-0-8013-3335-4 / 9780801333354 This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in t | |