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Francis Marion University - Francis Marion University - Spring 2011 | ||
Section 2804 | ||
CB2 (with Review Cards and CB4ME.COM Printed Access Card) (Student Edition) (Available Titles CourseMate) (2nd Edition) by Barry J. Babin, Eric Harris Paperback, 352 Pages, Published 2010 ISBN-10: 0-324-82999-X / 032482999X ISBN-13: 978-0-324-82999-0 / 9780324829990 Created through a "student-tested, faculty-approved" review process with input from more than 175 students and instructors, CB, Second Edition, provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommoda |