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Southwest Tennessee Community College - Macon Cove - Macon Cove - Spring 2011 | ||
Section 101 | ||
Creativity for Graphic Designers (1st Edition) by Mark Oldach Paperback, 144 Pages, Published 2000 ISBN-10: 1-58180-055-X / 158180055X ISBN-13: 978-1-58180-055-5 / 9781581800555 I usually present ideas in black and white to focus decisions on the concept rather than the color or quality ofa picture. I draw the client's attention away from the typography by presenting the same concept in a variety of typefaces. Illustrators' and photographers' tear sheets, color swatches |