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National University - National University - ALL- National - December 2010 (Starts 11/22) | ||
Section 65623 | ||
 | Profitable Marketing Communications: A Guide to Marketing Return on Investment by Antony Young, Lucy Aitken Hardcover, 212 Pages, Published 2007 ISBN-10: 0-7494-4942-X / 074944942X ISBN-13: 978-0-7494-4942-1 / 9780749449421 Many companies still see marketing as a cost, not an investment, and it tops the list of types of expenditure most likely to go in a downturn. According to proven business strategist Antony Young, marketing is about creating positive value for a business or brand by demonstrating cost versus return. | |