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University of Alaska Fairbanks - CRCD - University of Alaska Fair - Yearlong 2010 - 2011 | ||
Section UY3 | ||
 | Public Relations: Strategies and Tactics Value Package (includes MyCommunicationLab with E-Book Student Access ) (9th Edition) by Dennis L. Wilcox, Glen T. Cameron Hardcover, Published 2008 ISBN-10: 0-205-62743-9 / 0205627439 ISBN-13: 978-0-205-62743-1 / 9780205627431 Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-h | |