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Athens State University - Athens State University - Spring 2010-11 | ||
Section 20580 | ||
 | Wharton on Managing Emerging Technologies (Updated Edition) by Robert E. Gunther (Primary Contributor), George S. Day (Editor) Paperback, 480 Pages, Published 2004 ISBN-10: 0-471-68939-4 / 0471689394 ISBN-13: 978-0-471-68939-3 / 9780471689393 Emerging technologies such as the Internet and biotechnology have the potential to create new industries and transform existing ones. Incumbent firms, despite their superior resources, often lose out to smaller rivals in developing emerging technologies. Why do these incumbents have so much difficul | |