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Athens State University - Athens State University - Spring 2010-11 | |||||
Section 20343 | |||||
 | Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) (11th Edition) by Delbert I. Hawkins, David L. Mothersbaugh, Roger J. Best Hardcover, 778 Pages, Published 2009 ISBN-10: 0-07-729410-6 / 0077294106 ISBN-13: 978-0-07-729410-6 / 9780077294106 This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing str This is a bundle of: | ||||
