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Pepperdine University - Pepperdine - Irvine Graduate Center - SPRING 2011

Textbooks for Course ECNM 657

Section 43

      
Competitive Strategy: Techniques for Analyzing Industries and Competitors ()
by Michael E. Porter, 迈克尔•E•波特
Hardcover, 397 Pages, Published

ISBN-10: 0-684-84148-7        / 0684841487

ISBN-13: 978-0-684-84148-9 / 9780684841489

Now nearing its 60th printing in English and translated into nineteen languages Michael E Porter s Competitive Strategy has transformed the theory practice and teaching of business strategy throughout the world Electrifying in its simplicity like all great breakthroughs Porter s analysis of industri


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