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Pepperdine University - Pepperdine - Irvine Graduate Center - SPRING 2011

Textbooks for Course PSY 641

Section 40

      
Questionnaire Research: A Practical Guide ()
by Mildred L. Patten
Paperback, 146 Pages, Published

ISBN-10: 1-884585-32-9        / 1884585329

ISBN-13: 978-1-884585-32-6 / 9781884585326

• Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires. • Each chapter is structured around easy-to-follow guidelines. • Numerous examples illustr


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