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Bradley University - SPRING 2011 | ||
Section 01 | ||
 | Marketing Financial Services, Second Edition (Marketing Series) (2nd Edition) by Mike Wright, Trevor Watkins, Christine Ennew (Editor), Christine T. Ennew Paperback, 420 Pages, Published 1995 ISBN-10: 0-7506-2247-4 / 0750622474 ISBN-13: 978-0-7506-2247-9 / 9780750622479 Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concept | |