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Bradley University - SPRING 2011 | ||
Section 01 | ||
 | Business Research Methods (Book Only) (8th Edition) by William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin Hardcover, 696 Pages, Published 2009 ISBN-10: 0-324-32062-0 / 0324320620 ISBN-13: 978-0-324-32062-6 / 9780324320626 The book superbly demonstrates how the practice of business research aids managers in making critical business decisions in our new digital age | |