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Calhoun Community College - Huntsville Campus - Spring 2011 | ||
Section 400 | ||
 | Microeconomics: Principles, Applications, and Tools (6th Edition) by Arthur O'sullivan, Steven M. Sheffrin, Stephen J. Perez Paperback, 480 Pages, Published 2009 ISBN-10: 0-13-609405-8 / 0136094058 ISBN-13: 978-0-13-609405-0 / 9780136094050 The book provides a clear, concise, and accessible presentation of key points. Its hallmark feature includes a focus on the 5 Key Principles of Economics–1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillov | |