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Red Bank Catholic High School - Red Bank Catholic High School - 2010-2011 SCHOOL YEAR

Textbooks for Course BUSINESS 0640-FASHION MERCHANDIZIN

Section ALL

      
Fashion Marketing (Fashion Merchandising Promotion Plan) ()
by Dotty Boen Oelkers
Paperback, 304 Pages, Published

ISBN-10: 0-538-43564-X        / 053843564X

ISBN-13: 978-0-538-43564-2 / 9780538435642

Fashion Marketing Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives a perspective on how marketing shapes th


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