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Suffolk University - Suffolk - Spring 2011 | ||
Section AE | ||
 | Sport and the Media: Managing the nexus (Sport Management) (1st Edition) by Matthew Nicholson Paperback, 240 Pages, Published 2006 ISBN-10: 0-7506-8109-8 / 0750681098 ISBN-13: 978-0-7506-8109-4 / 9780750681094 The relationship between sport and the media is the defining commercial connection for both industries at the beginning of the twenty-first century. The media has transformed sport from an amateur pursuit into a hyper-commercialised industry, while sport has delivered massive audiences and advertisi | |