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Case Western Reserve University - WINTER (Jan,FEB)2011 | ||
Section 14243 | ||
 | Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Future of Business Series) (1st Edition) by Christopher Vollmer, Geoffrey Precourt Paperback, 215 Pages, Published 2008 ISBN-10: 0-07-150828-7 / 0071508287 ISBN-13: 978-0-07-150828-5 / 9780071508285 The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is “always | |