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California State University - Stanislaus - FALL 2010 | ||
Section 001 | ||
 | Strategy: A View From The Top (3rd Edition) by John A. Pearce, De Kluyver Cornelis, Laligam Sekhar, Richard Fessler Paperback, 304 Pages, Published 2008 ISBN-10: 0-13-604140-X / 013604140X ISBN-13: 978-0-13-604140-5 / 9780136041405 This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive. This edition focuses on strategic “ecosystems,” global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio. | |