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Southern Adventist University - Southern Adventist University - Winter 2011 | ||
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two (1st Edition) by Al Ries, Jack Trout, 阿尔·里斯 Paperback, 143 Pages, Published 1994 ISBN-10: 0-88730-666-7 / 0887306667 ISBN-13: 978-0-88730-666-2 / 9780887306662 Book DescriptionThe world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations. From Library JournalRies and Trout, a |