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University of North Alabama - Main - Spring 2011 | ||
Section 01 | ||
 | Mass Media Research: An Introduction (9th Edition) by Roger D. Wimmer, Joseph R. Dominick Paperback, 480 Pages, Published 2010 ISBN-10: 1-4390-8274-X / 143908274X ISBN-13: 978-1-4390-8274-4 / 9781439082744 "Mass Media Research: An Introduction, International Edition", begins with an overview of mass communication research and the ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experiment | |