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University of North Alabama - Main - Spring 2011

Textbooks for Course COM 450W

Section 01

      
Media/Impact: An Introduction to Mass Media (Available Titles CengageNOW) ()
by Shirley Biagi
Paperback, 432 Pages, Published

ISBN-10: 0-495-05026-1        / 0495050261

ISBN-13: 978-0-495-05026-1 / 9780495050261

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today's converged mass media-its industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impac


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