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University of North Alabama - Main - Spring 2011 | ||
Section 01 | ||
 | Strategic Management: Creating Competitive Advantages (5th Edition) by Gregory Dess, G.T. (Tom) Lumpkin, Alan B. Eisner Paperback, 560 Pages, Published 2009 ISBN-10: 0-07-724626-8 / 0077246268 ISBN-13: 978-0-07-724626-6 / 9780077246266 Strategic Management: Text and Cases, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship | |