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University of North Alabama - Main - Spring 2011 | ||
Section I01 | ||
 | Internet Marketing: Strategy, Implementation and Practice (4th Edition) by Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer, Mr Kevin Johnston Paperback, 736 Pages, Published 2009 ISBN-10: 0-273-71740-5 / 0273717405 ISBN-13: 978-0-273-71740-9 / 9780273717409 The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engagin | |