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University of North Alabama - Main - Spring 2011 | ||
Section 01 | ||
 | Marketing Strategy (4th Edition) by Odies C. Ferrell, Michael D. Hartline Paperback, 744 Pages, Published 2007 ISBN-10: 0-324-36272-2 / 0324362722 ISBN-13: 978-0-324-36272-5 / 9780324362725 Thoroughly revised and updated, MARKETING STRATEGY, 4e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fourth edition delivers a practical, straightforward ap | |