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University of Alaska Fairbanks - University of Alaska Fairbanks - - Spring 2011 | ||
Section T01 | ||
 | Travel and Tourism: An Industry Primer (1st Edition) by Paul S. Biederman, Jun Lai, Jukka M. Laitamaki, Hannah R. Messerli, Peter D. Nyheim Hardcover, 640 Pages, Published 2007 ISBN-10: 0-13-170129-0 / 0131701290 ISBN-13: 978-0-13-170129-8 / 9780131701298 Travel & TourismWritten for a diverse audience, this book explores travel and tourism comprehensively?examining the travel sectors, promotional strategies, economic influences and business principles that govern the industry. Drawing on the experience of the lead author (a former chief economist at | |