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University of Alaska Fairbanks - University of Alaska Fairbanks - - Spring 2011 | ||
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 | Essentials of Marketing (Available Titles CengageNOW) (6th Edition) by Charles W. Lamb, Joe F. Hair, Carl Mcdaniel Jr., Carl D. Mcdaniel, Joseph F. Hair Paperback, 546 Pages, Published 2008 ISBN-10: 0-324-65620-3 / 0324656203 ISBN-13: 978-0-324-65620-6 / 9780324656206 Charles W. Lamb, Joe F. Hair, Carl McDaniel ... Great Ideas in Teaching Marketing will still be published with each new edition of Essentials of Marketing as part of the Handbook for New Instructors. You can also review all current great ideas by chapter at ... This package includes a card entitl | |