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University of Alaska Fairbanks - University of Alaska Fairbanks - - Spring 2011 | ||
Section TE1 | ||
 | The Marketing Game! (with student CD ROM) (3rd Edition) by Charlotte H. Mason, William Perreault Jr., William D. Perreault Paperback, 128 Pages, Published 2001 ISBN-10: 0-07-251380-2 / 0072513802 ISBN-13: 978-0-07-251380-6 / 9780072513806 The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Ra | |