 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
California State University - Bakersfield - FALL 2010 | ||
Section 01 | ||
 | The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers (Reprint Edition) by Philip M. Rosenzweig Paperback, 256 Pages, Published 2009 ISBN-10: 0-7432-9126-3 / 0743291263 ISBN-13: 978-0-7432-9126-2 / 9780743291262 Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. T | |