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California State University Monterey Bay - FALL 2010 | ||
Section 01 | ||
 | New Products Management (9th Edition) by Charles Merle Crawford, Anthony Di Benedetto Hardcover, 552 Pages, Published 2007 ISBN-10: 0-07-352988-5 / 0073529885 ISBN-13: 978-0-07-352988-2 / 9780073529882 Written with a managerial focus, "New Product Management" by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make th | |