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Illinois State University - SPRING 2011 | ||
Section 001 | ||
 | Managing a Public Relations Firm for Growth and Profit, Second Edition (2nd Edition) by Alvin C. Croft Paperback, 322 Pages, Published 2006 ISBN-10: 0-7890-2865-4 / 0789028654 ISBN-13: 978-0-7890-2865-5 / 9780789028655 The one-of-a-kind how-to book that puts effective agency management strategies at your fingertipsThe classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a | |