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Texas Tech University - FALL 2010 (AUG-DEC) | ||
Section 001 | ||
 | The Media Economy (Media Management and Economics Series) (1st Edition) by Alan B. Albarran Paperback, 216 Pages, Published 2010 ISBN-10: 0-415-99046-7 / 0415990467 ISBN-13: 978-0-415-99046-2 / 9780415990462 The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new g | |