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Franklin & Marshall College - FALL 2009 | ||
Section 215 | ||
 | Marketing: An Introduction and MyMarketingLab Package, (9th Edition) by Gary Armstrong, Philip Kotler Paperback, 400 Pages, Published 2008 ISBN-10: 0-13-815718-9 / 0138157189 ISBN-13: 978-0-13-815718-0 / 9780138157180 This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, buil | |