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Texas Tech University - FALL 2010 (AUG-DEC) | ||
Section 004 | ||
 | The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity) (4th Edition) by Jean-Noël Kapferer Paperback, 576 Pages, Published 2008 ISBN-10: 0-7494-5085-1 / 0749450851 ISBN-13: 978-0-7494-5085-4 / 9780749450854 Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one | |