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Texas Tech University - FALL 2010 (AUG-DEC) | ||
Section 001 | ||
 | Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory (1st Edition) by Shelby Dean Hunt Hardcover, 464 Pages, Published 2010 ISBN-10: 0-7656-2363-3 / 0765623633 ISBN-13: 978-0-7656-2363-8 / 9780765623638 One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for develop | |