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Lamar University - LU SPRING 2011 | ||
Section 01 | ||
 | Programming for TV, Radio & The Internet, Second Edition: Strategy, Development & Evaluation (2nd Edition) by Brian Gross, Philippe Perebinossoff, Lynne S. Gross, Lynne (Na) Gross, Philippe Perbinossoff, Edwin T. Vane Paperback, 344 Pages, Published 2005 ISBN-10: 0-240-80682-4 / 0240806824 ISBN-13: 978-0-240-80682-2 / 9780240806822 Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensi | |