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Texas Tech University - SPRING (JAN-MAY)

Textbooks for Course RTL 3340

Section 001

      
Strategic Issues in International Retailing ()
by John A. Dawson (Editor), Roy Larke (Editor), Masao Mukoyama (Editor)
Paperback, 232 Pages, Published

ISBN-10: 0-415-34371-2        / 0415343712

ISBN-13: 978-0-415-34371-8 / 9780415343718

As retailers become more international, the existing concepts and theories of international business fit uneasily with international retailing. Exploring key concepts in international retailing through in-depth studies of several retailers, this text provides accessible material for students at ever


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