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Texas Tech University - SPRING (JAN-MAY)

Textbooks for Course EMC 4320

Section 001

      
Managing Electronic Media: Making, Marketing, and Moving Digital Content ()
by Joan Van Tassel, Lisa Poe-Howfield
Paperback, 432 Pages, Published

ISBN-10: 0-240-81020-1        / 0240810201

ISBN-13: 978-0-240-81020-1 / 9780240810201

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that m


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