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California State University Monterey Bay - FALL 2010

Textbooks for Course BUS 395

Section 01

      
Service Management: Operations, Strategy, Information Technology w/Student CD ()
by James A. Fitzsimmons, Mona J. Fitzsimmons, Sas Institute
Hardcover, 537 Pages, Published

ISBN-10: 0-07-722849-9        / 0077228499

ISBN-13: 978-0-07-722849-1 / 9780077228491

Balancing conceptual and applied coverage of all aspects of the management and operation of services, Service Management has maintained the position as market leader through five previous editions. It is the most comprehensive and widely used introduction to service operations on the market, written
This is a bundle of:
    9780073377834
  
9780073345000
  


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