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California State University Monterey Bay - FALL 2010 | ||
Section 01 | ||
 | Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter (Updated Edition) by Seth Godin Hardcover, 224 Pages, Published 2009 ISBN-10: 1-59184-317-0 / 1591843170 ISBN-13: 978-1-59184-317-7 / 9781591843177 The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Ca | |