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California State University Monterey Bay - FALL 2010 | ||
Section 01 | ||
 | Global Marketing (3rd Edition) by Warren J. Keegan, Mark C. Green Paperback, 666 Pages, Published 2002 ISBN-10: 0-13-066998-9 / 0130669989 ISBN-13: 978-0-13-066998-8 / 9780130669988 This paperback, two-color book draws readers into the excitement, challenges, and controversies of global marketing. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topi | |