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California State University Monterey Bay - FALL 2010 | ||
Section 01 | ||
 | Sales Management (1st Edition) by Robert C. Erffmeyer, Jeff Tanner Jr., Earl Dwight Honeycutt, John F. Tanner Hardcover, 464 Pages, Published 2008 ISBN-10: 0-13-232412-1 / 0132324121 ISBN-13: 978-0-13-232412-0 / 9780132324120 Tanner is the only book on the market that prepares students to become effective sales managers in today’s hyper-competitive, global economy—by integrating current technology, research, and strategic thinking activities. KEY TOPICS: Strategic Planning; Sales Leadership; Analyzing Customers and Ma | |