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Texas Tech University - SPRING (JAN-MAY)

Textbooks for Course ISQS 6347

Section 001

      
Data Mining for Business Intelligence: Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner ()
by Galit Shmueli, Nitin R. Patel, Peter C. Bruce
Hardcover, 298 Pages, Published

ISBN-10: 0-470-08485-5        / 0470084855

ISBN-13: 978-0-470-08485-4 / 9780470084854

Learn how to develop models for classification, prediction, and customer segmentation with the help of "Data Mining for Business Intelligence". In today's world, businesses are becoming more capable of accessing their ideal consumers, and an understanding of data mining contributes to this success.


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