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 | Analyzing Media Messages: Using Quantitative Content Analysis in Research (Lea Communication Series) (2nd Edition) by Daniel Riffe, Frederick G. Fico, Stephen Lacy Paperback, 224 Pages, Published 2005 ISBN-10: 0-8058-5298-0 / 0805852980 ISBN-13: 978-0-8058-5298-1 / 9780805852981 Analyzing Media Messages: Using Quantitative Content Analysis in Research provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis stu | |