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the Colorado 'On the Hill' - FALL 2010 | ||
Section 001 | ||
 | Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising (The Copy Workshop) by Lisa Fortini-Campbell Paperback, 258 Pages, Published 2001 ISBN-10: 1-887229-09-4 / 1887229094 ISBN-13: 978-1-887229-09-8 / 9781887229098 The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals. | |