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Saint Louis University - SPRING 2011(JAN '11) | ||
Section 01 | ||
 | Sales Forecasting Management: A Demand Management Approach (2nd Edition) by John T. (Thomas) Mentzer, Dr Mark A. Moon, Bill Rogers Paperback, 368 Pages, Published 2004 ISBN-10: 1-4129-0571-0 / 1412905710 ISBN-13: 978-1-4129-0571-8 / 9781412905718 Incorporating 25 years of sales forecasting management research with more than 400 companies, the Second Edition of Sales Forecasting Management truly integrates the theory and practice of sales forecasting management. This research includes the personal experiences of the authors in advising compan | |