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Texas Tech University - SPRING (JAN-MAY) | ||
Section 001 | ||
 | Political Campaign Communication: Principles and Practices (Communication, Media, and Politics) (6th Edition) by Robert V. Friedenberg, Judith S. Trent Paperback, 448 Pages, Published 2007 ISBN-10: 0-7425-5303-5 / 0742553035 ISBN-13: 978-0-7425-5303-3 / 9780742553033 Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recen | |