 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Cal State L.A. University - WINTER 2011 | ||
Section 1 | ||
 | Principles of Advertising and IMC (The Mcgraw-Hill/Irwin Series in Marketing) (2nd Edition) by Tom Duncan Hardcover, 800 Pages, Published 2004 ISBN-10: 0-07-253774-4 / 0072537744 ISBN-13: 978-0-07-253774-1 / 9780072537741 Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan’s text presents the new ways companies communicate with business | |